We’ve moved things around to improve the way you search, filter, and manage subscribers.

• Search and filters, now up top. No more digging through side menus. Search and filtering sit at the top of your list on every screen size.
• Combine subscribers filters. Use status, tag, segment, and product filters together to zero in on exactly the subscribers you want.
• Simpler tabs. One for list management for your email list. One for seeing your charts for data analysis.

Go to your Subscribers page →

Bulk management for subscribers is now a floating menu that follows you as you scroll. Select subscribers, keep scrolling, and take action—no more jumping back to the top of the list.

Go to Subscribers page →

We already rebuilt our landing page editor from the ground up. Now you can build a page in seconds with AI using the Kit MCP.

• Create a new page: Connect the Kit MCP, then describe the page you need right in Claude, ChatGPT, or whatever AI tool you use. Get a fully styled, publish-ready page tailored to your audience. 
• Edit an existing page: Point the MCP at an existing landing page, describe the changes you’re looking for, and it updates instantly in Kit.

Either way, you can also fine-tune the details directly in Kit before you publish.

Available on paid plans.

Try it now →

Found a creator you want to team with? Now you can request to connect with them in the Creator Network. Ask for their email address, send a short intro message, and if they accept, you'll have everything you need to kick off the collaboration.

• Request a creator's email address and introduce yourself from their profile
• Approve or decline incoming requests on your own terms
• Your contact info stays protected — you control who can see it, and every request is screened before it reaches you

Discover creators

In a crowded row of browser tabs, your pages now stand out as yours. Custom favicons, one of our most-requested features, are now available for your landing pages and newsletter site.

Swap out the Kit icon under Settings > Brand. Available on paid plans.

Add your favicon

We've redesigned the navigation to make it easier to move through Kit. Creators in testing found what they needed 40% faster!

What's changed

The new vertical navigation is cleaner and more intuitive, with a collapsible sidebar so you can focus when you need to. A few things got renamed and reorganized to make them easy to find:

• Subscribers, Broadcasts, and Apps are now one click away
• Grow is now Audience growth
• Earn is now Monetization
• Automate is now Automation — and Email sequences now live here too
• Templates and Snippets are now accessible from Broadcasts and Email sequences

You can try the new navigation today. If you’re not ready yet, you can switch back to the old navigation from your account menu. 

Try it out | Learn more

Newsletter site better describes what the feature actually does—a place for your newsletter to live on the web, where readers can browse your posts, find your products, and discover your work beyond the inbox.

We've recently added post categories and improved the publishing flow, so it's never been easier to build your newsletter site.

Start building

Your email list knows more about your audience than you think. Subscriber Signals surfaces the demographic and professional data behind your subscribers, so you can find your best leads, understand who your audience really is, and identify collaborators, all without the manual research.

• Find warm leads: Filter by engagement, job title, company, and social reach to surface the people on your list most likely to buy
• Understand your audience: Get a real demographic picture of your subscribers: income, age distribution, homeownership, and more
• Build your sponsorship deck: Auto-generate a shareable media kit with live audience data to justify your rates to advertisers
• Discover collaborators: Find affiliates, partners, and podcast guests who are already on your list

Signals is available on Pro. Request early access today.

The Kit MCP is out of beta and available to all paid accounts.

Connect Claude, ChatGPT, Cursor, or any MCP-compatible AI tool directly to Kit to manage and analyze your email marketing with natural language. Ask questions about your list, analyze performance, and create tags, broadcasts, or sequences — no clicking required.

Connect to the Kit MCP | Learn more

The new modern and flexible editor gives you complete control to customize your layout, fonts, and colors, and add plug-and-play sections.

Start from one of 20+ beautiful, modern templates, then make it yours. Whether it's a lead magnet page, a course sales page, or a launch page, you can build it, customize it, and publish it in Kit without a third-party tool.

Start building