We've redesigned the navigation to make it easier to move through Kit. Creators in testing found what they needed 40% faster!

What's changed

The new vertical navigation is cleaner and more intuitive, with a collapsible sidebar so you can focus when you need to. A few things got renamed and reorganized to make them easy to find:

• Subscribers, Broadcasts, and Apps are now one click away
• Grow is now Audience growth
• Earn is now Monetization
• Automate is now Automation — and Email sequences now live here too
• Templates and Snippets are now accessible from Broadcasts and Email sequences

You can try the new navigation today. If you’re not ready yet, you can switch back to the old navigation from your account menu. 

Try it out | Learn more

Newsletter site better describes what the feature actually does—a place for your newsletter to live on the web, where readers can browse your posts, find your products, and discover your work beyond the inbox.

We've recently added post categories and improved the publishing flow, so it's never been easier to build your newsletter site.

Start building

Your email list knows more about your audience than you think. Subscriber Signals surfaces the demographic and professional data behind your subscribers, so you can find your best leads, understand who your audience really is, and identify collaborators, all without the manual research.

• Find warm leads: Filter by engagement, job title, company, and social reach to surface the people on your list most likely to buy
• Understand your audience: Get a real demographic picture of your subscribers: income, age distribution, homeownership, and more
• Build your sponsorship deck: Auto-generate a shareable media kit with live audience data to justify your rates to advertisers
• Discover collaborators: Find affiliates, partners, and podcast guests who are already on your list

Signals is available on Pro. Request early access today.

The Kit MCP is out of beta and available to all paid accounts.

Connect Claude, ChatGPT, Cursor, or any MCP-compatible AI tool directly to Kit to manage and analyze your email marketing with natural language. Ask questions about your list, analyze performance, and create tags, broadcasts, or sequences — no clicking required.

Connect to the Kit MCP | Learn more

The new modern and flexible editor gives you complete control to customize your layout, fonts, and colors, and add plug-and-play sections.

Start from one of 20+ beautiful, modern templates, then make it yours. Whether it's a lead magnet page, a course sales page, or a launch page, you can build it, customize it, and publish it in Kit without a third-party tool.

Start building

Open rates tell you what happened. Engagement Analytics tells you how your subscribers interact with your content. The new analytics dashboard in Kit gives you a deeper view of how your subscribers engage over time—who's staying active, who's going dormant, and where your best subscribers are actually coming from.

• Audience engagement breakdown: See who's newly engaged, recurring, or going dark, week over week
• Cohort retention table: Track how engagement holds up in the weeks after someone first subscribes
• Attribution breakdowns: Trace your most engaged subscribers back to the source: form, channel, or referrer

Advanced charts and filtering are Pro-only. Explore the new engagement analytics now.

Your newsletter runs on trust, and monetizing it shouldn't put that at risk.

With Newsletter Sponsorships, you get matched with relevant brands, approve every ad, and earn more from your emails without any negotiating or back and forth.

Start exploring campaigns and express interest in brands you want to work with.

Explore newsletter sponsorships

You can now trigger text messages directly from your Kit workflows.

The SlickText app for Kit syncs your contacts automatically and adds SMS as an action node inside Visual Automations, so you can send a time-sensitive promo, fire an event reminder, or follow up with subscribers who didn't open, all from the same place you run everything else.

Install the SlickText app from the Kit App Store. New SlickText users get 25% off.

Turn abandoned checkouts into recovered sales automatically.

When a shopper enters their email at checkout and leaves without buying, Kit triggers a recovery sequence with their exact cart already in the email: product name, image, and price pulled in automatically, no setup required. Built-in "recovered" and "lost" tags show what the sequence is earning and who to target next.

Install apps and setup your automations now.

Connect Patreon and your entire audience syncs into Kit automatically, tagged by tier. Visual Automations triggers fire on membership joins and cancellations, so welcome sequences, win-back flows, and tier-specific emails go out without any manual work.

Install the Patreon app today.