The new modern and flexible editor gives you complete control to customize your layout, fonts, and colors, and add plug-and-play sections.

Start from one of 20+ beautiful, modern templates, then make it yours. Whether it's a lead magnet page, a course sales page, or a launch page, you can build it, customize it, and publish it in Kit without a third-party tool.

Start building

Open rates tell you what happened. Engagement Analytics tells you how your subscribers interact with your content. The new analytics dashboard in Kit gives you a deeper view of how your subscribers engage over time—who's staying active, who's going dormant, and where your best subscribers are actually coming from.

• Audience engagement breakdown: See who's newly engaged, recurring, or going dark, week over week
• Cohort retention table: Track how engagement holds up in the weeks after someone first subscribes
• Attribution breakdowns: Trace your most engaged subscribers back to the source: form, channel, or referrer

Advanced charts and filtering are Pro-only. Explore the new engagement analytics now.

Your newsletter runs on trust, and monetizing it shouldn't put that at risk.

With Newsletter Sponsorships, you get matched with relevant brands, approve every ad, and earn more from your emails without any negotiating or back and forth.

Start exploring campaigns and express interest in brands you want to work with.

Explore newsletter sponsorships

You can now trigger text messages directly from your Kit workflows.

The SlickText app for Kit syncs your contacts automatically and adds SMS as an action node inside Visual Automations, so you can send a time-sensitive promo, fire an event reminder, or follow up with subscribers who didn't open, all from the same place you run everything else.

Install the SlickText app from the Kit App Store. New SlickText users get 25% off.

Turn abandoned checkouts into recovered sales automatically.

When a shopper enters their email at checkout and leaves without buying, Kit triggers a recovery sequence with their exact cart already in the email: product name, image, and price pulled in automatically, no setup required. Built-in "recovered" and "lost" tags show what the sequence is earning and who to target next.

Install apps and setup your automations now.

Connect Patreon and your entire audience syncs into Kit automatically, tagged by tier. Visual Automations triggers fire on membership joins and cancellations, so welcome sequences, win-back flows, and tier-specific emails go out without any manual work.

Install the Patreon app today.

Connect your Eventbrite account and every registrant and ticket buyer flows into Kit automatically, tagged by event with custom fields. No CSV imports, no manual list management. You can even add a Visual Automation trigger for ticket purchases, so you can fire a confirmation, upsell, reminder, or re-engagement sequence the moment someone registers.

Install Eventbrite today.

Turn your insights into action with the Kit MCP. Connect Claude, ChatGPT, Cursor, or any MCP-compatible AI tool directly to Kit to manage and analyze your email marketing with simple questions. Ask questions about your email list, analyze your email performance, and get your AI tool to create tags, broadcasts, or even sequences.

Kit MCP is now in public beta for all paid accounts. Connect to the Kit MCP today.

For more information, check out our support article.

You can now search your subscriber list by first name.

Previously, searching a subscriber's name only matched against their email address, which meant finding a specific person required knowing their exact email, or scrolling. Now, searching "Sarah" or "James" returns the subscribers you're actually looking for.

Hundreds of subscribers a month never confirm because of a one-letter typo — @gamil.com instead of @gmail.com. They never get your welcome email, and you never know why.

Forms now detect common typos and prompt subscribers to correct their email before submitting. It applies automatically to new and updated forms—no action needed.