Release notes

Features and improvements we've recently shipped.

June 16, 2025

Make every email shoppable with the Shopify app

Feature

The new Shopify app is here:

  • Embed your Shopify products directly into your Kit emails, complete with images, descriptions, and buy buttons.
  • Import historical customer purchase data and sync it automatically, so you can tag and segment your sends. 
  • Keep customers happy by building automations using Shopify triggers based on what your subscribers actually buy.

    Install the Shopify app from the Kit App Store today to drive more sales for your online store.

    June 12, 2025

    Test email content to drive higher click-through rates

    Feature

    You've optimized your subject lines for opens—now, you can optimize your content for clicks. With A/B content testing on the Creator Pro Plan, you have a whole new set of experiments to run:

    • Test two completely different email templates with the same content
    • Test call-to-action placements: At the top of the email vs. bottom of the email
    • Test call-to-action designs: buttons vs. in-line link
    • Test different content styles: long form storytelling vs. short concise promotion

    See what drives results for your subscribers with A/B content testing. Set up your first test today.

    Learn more about how it works in this support article.

    May 06, 2025

    Transform plain-text affiliate links into shoppable collages with Zeen

    Feature

    Drive more affiliate revenue directly from your emails with visual content that converts. With the new Zeen App, your subscribers get a magazine-like shopping experience, and you get the affiliate revenue your influence demands from the audience you've built.

    Create and embed stunning, shoppable collages that showcase affiliate products in a way that plain text never could. Install the Zeen app from the Kit App Store today.

    April 29, 2025

    Add personality to every email with GIPHY

    Feature

    Search GIPHY’S vast library right from your Kit media gallery and drop GIFs straight into your emails. It’s the easiest way to add some personality, emphasis, or extra flair—without breaking your flow.

    Install the GIPHY app from the Kit App Store today to drive more engagement in your emails.

    April 21, 2025

    Your Canva designs are now just one click away

    Feature

    Creating great emails means having the right content when inspiration strikes. You can now access your Canva designs directly inside your Kit media gallery—no more having to download from Canva and then re-upload to Kit.

    Install the Canva app from the Kit App Store today to make your emails beautiful without breaking your creative flow.

    April 07, 2025

    Attribution data is now in your form and landing page reports

    Improvement

    Your form and landing page reports just got an upgrade. You can now track your marketing campaigns with UTM parameters, top referrers, and conversion rates in your form and landing page reports, so you can see exactly how you're growing your list. Start doing more of what works and less of what doesn't.

    See what’s driving your growth in your forms and landing page reports.

    Meet your perfect content matches for Recommendations

    Improvement

    We've launched a new AI-powered algorithm to bring you content matching to help you find creators who share similar content themes with your newsletter.

    The algorithm analyzes the last 10 broadcasts to identify key topics and themes. Each match shows how closely your content aligns, making selection simple and finding a recommendation match faster. Less searching, less guesswork, better match, and more growth for everyone.

    Discover your matches today.

    April 02, 2025

    Zapier app—simplified and strengthened

    Feature

    Our updated Zapier app removes the technical barriers between your creative work and efficient automation. With one-click authentication and expanded field options, like referrer UTM data, you can build workflows that respond to subscriber activity, trigger sequences, update tags, and more—all without touching a line of code.

    Upgrade your Zapier app to take advantage of these enhancements. For more information on the types of Zaps you can set up, check out this Knowledge Base article.

    March 31, 2025

    Test more, learn more, earn more: A/B test up to 5 subject lines

    Feature

    Our enhanced A/B subject line testing gives Creator Pro creators the power to test five variations instead of only two.

    When you have a big email list, each percentage of improvement can translate to thousands more readers engaging with your content. Test different tones, approaches, and messaging simultaneously to discover exactly what makes your subscribers click, gaining advanced insights every time you send an email.

    Test new subject lines

    March 20, 2025

    Subject line magic at your fingertips

    Feature

    Craft the perfect subject line with just one click. Our AI subject line tool helps you find winning phrases and run A/B tests to boost your open rates. Available on all paid plans—and creators on free plans get five tries on us.

    Try AI-powered subject lines in your next email