Open rates tell you what happened. Engagement Analytics tells you how your subscribers interact with your content. The new analytics dashboard in Kit gives you a deeper view of how your subscribers engage over time—who's staying active, who's going dormant, and where your best subscribers are actually coming from.

• Audience engagement breakdown: See who's newly engaged, recurring, or going dark, week over week
• Cohort retention table: Track how engagement holds up in the weeks after someone first subscribes
• Attribution breakdowns: Trace your most engaged subscribers back to the source: form, channel, or referrer

Advanced charts and filtering are Pro-only. Explore the new engagement analytics now.